Lily Bakes

Lily bakes is an independent bakery specialising in homemade cupcakes and cakes. I was tasked with branding the business. I worked with the client to see what style of logo and look and feel they wanted. After a discussion with the client I determined that the branding needed to feel modern and timeless - but still incorporate the handmade feel. The client was keen to use the colour purple so we went for a pastel lilac and white text. I produced the Logo, Business Card and initial flyer as well as instagram content and templates.