A She in every Shea
A campaign to promote The Body Shops community trade Shea butter. The butter is made by the Ghanian women who first discovered the Shea Butter. As a result we wanted to hero the She in every Shea.
Read about the campaign here
Vitamin E
Vitamin E Gel moisture cream is a new product in the Vitamin E range. Millennial's were the target market and the key goal of the creative was to show moisture & hydration. The texture of the new gel cream was also a large selling point so we were challenged to incorporate this too.
Final Poster
The final poster for Vitamin E was altered slightly due to the products largest launch being within APAC market, this required an Asian model with her natural hair.
MIDDLE EASTERN POSTER
INTERNATIONAL POSTER
Tea Tree
Tea Tree is a bestselling product - the range is amazing at targeting spot and blemish prone skin, as well as treating acne. The range promotes skin confidence and targets the Millennial generation. The brief was to head back to The Body Shops activist routes.
Final Poster
The activism in this poster comes through in the copy headline. The original concept image was more activist however when designing for international market the creative has to work wherever it is placed.
Valentines
A tongue and cheek take on Valentines - promoting the launch of a perfume. Japanese Cherry Blossom
MIDDLE EASTERN POSTER
INTERNATIONAL POSTER
Forever against animal testing
One of The Body Shops main focuses is cruelty free products. I created a series of assets for in-store use between product campaigns. Using Black and pink as the key colours to create an eye catching stand out creative.
